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    September 28

    [爱游戏]山寨WII-创新与复制的商业价值

    任天堂的WII推出也有几年了,在全球的销量火爆。知道WII的小孩子,因为收到WII作为礼物而兴奋不已,而成年人对这款游戏机也是非常痴迷(INCLUDING ME)。
     
    WII的技术可以说是一种创新,而且是非常成功且有商业价值的创新,我不得不佩服日本人在此领域的领先技术和商业头脑。随之带来的是一大堆WII周边设备,WII游戏厂商的利益,就连换一个颜色,推出一个黑色的WII也让很多玩家非常关注。
     
    中国的很多厂商也想在这股WII狂潮中沾得利益,北通,黑角什么的有很多的WII周边在市场上销售。而后又是一大堆的山寨WII,我在过去两届的广交会我都有看到,搞笑的是有些山寨品干脆命名为WIII,还有的叫WII2,晕,一点创意都没有。山寨到不能再山寨!
     
    这股浪潮说不定还能救活一些中国厂商。很久在游戏业界都没有消息的“小霸王”,这不,也来了~~
     
     
    主打亲子运动牌!
     
    关注的人还是不少。
     
     
    这个切入点不错,“亲子运动”,同WII的减肥健身也是找到了差异化,而且又是一个市场热点,不错。而且大有深度挖掘“星猫”品牌价值的趋势,一起推出了很多的玩偶,居家用品什么的。可惜,在网络方面应该是没有提前策划好,汉语拼音相对应的域名“xingmao”都不是他们的。
     
     
     
    不过,山寨毕竟是山寨,总是不能给人创新的感觉和兴奋,以及不能抢得先机,率先走向国际,说不定还被国外友人笑话。
     
    希望将来能有某个中国厂商能够为我们带来这样的兴奋与自豪。
     
      
     
    ------------------
    By Jerry LIU
     Life is like a box of chocolate, you'll never know what you're gonna get.

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